As an Associate Art Director at Erin Condren, I worked on the design collaboration with NBC Universal, creating a Minions collection that seamlessly blended the playful, mischievous charm of the Minions with Erin Condren’s signature vibrant and uplifting style. This partnership was driven by a shared vision of fun and positivity, combining the iconic Minions brand with Erin Condren’s motivational design elements to craft a collection that connects emotionally and visually with customers.