As an Associate Art Director at Erin Condren, I collaborated on the design partnership with Smiley World by blending the nostalgic, iconic smiley face with Erin Condren’s vibrant and positive design aesthetic. The collaboration was rooted in both brands’ shared commitment to spreading positivity and joy, tapping into the timeless feel-good energy of Smiley World while integrating Erin Condren’s colorful, motivational style to create a collection that resonates with customers on both an emotional and visual level.