As an Associate Art Director at Erin Condren, I played a pivotal role in designing and art directing the LifePlanner, the company’s flagship product and its largest revenue driver. I led the creative direction, ensuring the designs were both innovative and aligned with our brand’s core values of functionality and aesthetic appeal. This involved curating patterns, color palettes, and layouts that resonated with our loyal customers while incorporating trending elements. The LifePlanner was central to our product offering, and my work helped maintain its status as a best-seller, driving consistent growth and brand recognition.