As an Associate Art Director at Erin Condren, I collaborated closely with Sanrio to create custom designs for licensed products, including planners, accessories, and stationery. I was responsible for adapting Sanrio’s iconic characters and brand elements into fresh, on-trend patterns and illustrations, while maintaining Erin Condren’s creative integrity. My role involved curating mood boards, developing seasonal collections, and ensuring cohesive design direction across product lines.